Beauty Within was a branded video series and website. Women shared their personal stories as they got a makeover from Beauty Advocate Jennifer Dorogi and Walgreens own Beauty Advisor, using products only found at Walgreens.

The campaign was also supported by rich and standard units and page takeover site placements. Videos highlighted featured products and gave the viewer the option to add to cart for purchase. Once added, the beautywithin.com cart section would launch to complete purchase.